Media Planner

Chicago, IL

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

-Connections Planning

-Business Intelligence and Performance

-Cross-channel planning and buying

-Paid and Organic Search

-Programmatic Buying

-Mobile

 

 

Position Summary:

The Planner executes media buying and contributes to media planning for assigned clients.  The Planner is “Master of the details” - capable of running small to medium sized projects with limited day-to-day supervision.  The goal for the role is to continue to learn and apply basic media principles.

RESPONSIBILITIES

  • Expertise in cross channel media tools (e.g., ComScore @ plan, SRDS, DoubleClick, etc.)
  • Knowledge of competitive marketplace
  • Demonstrates solid knowledge of cross channel media tools and response forecasting
  • Solid understanding of the brands, media channels and starts focusing on a particular area of media
  • Knows how the agency works and how jobs flow through the agency
  • Has broad but basic knowledge of the brands, category, channels & processes
  • Competency in media math, financial terminology, publisher T&Cs
  • Gain understanding of online campaign management trafficking/ad serving systems, media technologies including MediaVisor and traffic sheets through taking appropriate trainings and meeting with Power Users and MOTs
  • Basic knowledge of media tools: @Plan, Ad Relevance, SDS, Benchtools, ComScore, etc.
  • Basic knowledge and assistance in media planning and buying process
  • Develop strong financial management skills through actualization, UMB/IRR, and Workflow training
  • Seeks to understand the project strategy and gain competitive knowledge. Understands media goals, objectives & strategies for ad campaign

REQUIREMENTS

  • Exhibits Integrity and Trust
  • Exhibits Self Development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate
  • Ability to clearly communicate both orally and in writing
  • Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.

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