Media Technology Associate

Philadelphia, PA

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

-Connections Planning

-Business Intelligence and Performance

-Cross-channel planning and buying

-Paid and Organic Search

-Programmatic Buying

-Mobile

 

 

Position Summary:

The Media Technology Associate acts as a liaison of technology to the rest of the Media team. The Associate assists the Media Technology Manager with keeping on top of the latest media technologies, bringing forward innovative solutions to the media team, and is responsible for identifying opportunities and managing the technology. The focus is to use technology to enable media that reaches the right audience with the right message at the right place.

RESPONSIBILITIES

  • Knows how the agency works and how jobs flow through the agency. Understanding internal departments & processes
  • Advanced Office knowledge, especially Excel (pivot tables, vlookup, familiarity with ppt, etc.)
  • Proficient to advanced level of technology expertise
  • Solid foundation of industry terminology and professional communication skills
  • Conceptual understanding of multiple targeting technologies (incl. re-targeting, geo, behavioral, etc.)
  • Working knowledge of ad serving tech
  • Exposure to advanced tagging techniques

REQUIREMENTS

  • Passion for technology
  • Driven by (and passionate about) working with people
  • Exhibits Integrity and Trust
  • Exhibits Self Development
  • Adherence to agency procedures (on-time and accurate timesheets, 360 feedback)
  • Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
  • Ability to work in a matrix (multi-supervisory) environment
  • Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
  • Ability to take initial direction, then transition to a more independent work style
  • Bachelors degree required
  • Experience strongly preferred

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