Media Technology Manager

New York, NY

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

-Connections Planning

-Business Intelligence and Performance

-Cross-channel planning and buying

-Paid and Organic Search

-Programmatic Buying

-Mobile

 

 

Position Summary:

The Media Technology Manager is responsible for overseeing the development and executional lifecycle of PHM’s multichannel media ad campaigns. Expertise on internet technology, 3rd party ad serving (all channels), targeting, ad brand safety, viewability, and front end data is crucial. This role must balance time executing multichannel campaigns, measuring publisher performance (as it relates to tag health and media quality), and managing others in the Associate role. Additionally, this person will be responsible for keeping up-to-date with and evaluating new technologies, while using them to create and shape media campaign implementation and optimization strategies. We are looking for process-driven innovators with a passion for technology and a knack for working across teams, brands, and capabilities.

RESPONSIBILITIES

  • Understands various types of media programs and the ad technology landscape as a whole, especially third party ad servers (preferably Doubleclick), brand safety vendors, viewability measurement partners, IAB-driven standards, and DSP/SSP/DMP platforms
  • Experience in managing people and projects
  • Advanced knowledge of internet technology
  • Solid foundation of back-end tagging, including advanced custom floodlight variables, custom reports etc.

REQUIREMENTS

  • Passion for technology
  • Process-driven
  • Detail-oriented
  • Strong interpersonal skills
  • Exhibits integrity and Trust
  • Exhibits Self Development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Bachelors degree required
  • Experience strongly preferre

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