Paid Search Associate

Philadelphia, PA

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

-Connections Planning

-Business Intelligence and Performance

-Cross-channel planning and buying

-Paid and Organic Search

-Programmatic Buying

-Mobile

 

 

Position Summary:

The Associate is the key support resource for the paid search team. The Associate assists the Search Manager with campaign set up, execution, category research and success reporting. The goals for the role are to learn and apply basic search principles and execute and manage client’s online search campaigns.

RESPONSIBILITIES

  • Understands basic mathematical concepts. Basic computer skills/programs including Excel
  • Has broad but basic knowledge of the brands, category, channels & processes
  • Understanding of search campaign tools such as AdWords, AdCenter and Marin
  • Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Familiarity of financial terminology and how it relates to the overall agency process

REQUIREMENTS

  • Exhibits Integrity and Trust
  • Exhibits Self Development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style
  • Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
  • Ability to take initial direction, then transition to a more independent work style

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