Paid Search Manager

Philadelphia, PA

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

 

-Connections Planning

 

-Business Intelligence and Performance

 

-Cross-channel planning and buying

 

-Paid and Organic Search

 

-Programmatic Buying

 

-Mobile

 

 

Position Summary:

The Paid Search Manager executes Search Campaigns and has a strong hand in the strategic approach for search campaigns.  The goal for the role is to continue execute and manage client’s paid search campaigns.

RESPONSIBILITIES

  • Expertise in search campaign implementation, management, analysis and optimization
  • Maintain understanding of new and evolving product offerings
  • Well versed in vendor landscape, contributes to agency POVs
  • Ability to link brand goals search campaign organizing and execution
  • Ability to translate and communicate campaign success to clients
  • Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
  • Knows how the agency works and how jobs flow through the agency

REQUIREMENTS

  • Exhibits integrity and trust
  • Exhibits self-development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Solid listening skills
  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.
  • Strong communication skills

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