Paid Search Supervisor

Philadelphia, PA

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

-Connections Planning

-Business Intelligence and Performance

-Cross-channel planning and buying

-Paid and Organic Search

-Programmatic Buying

-Mobile

 

 

Position Summary:

The Paid Search Supervisor is responsible for leading the team of Search Managers and Associates for a client or group of brands to ensure best in class strategy and execution as well as a team growth.

RESPONSIBILITIES

  • Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
  • Expertise in search campaign implementation, management, analysis and optimization
  • Strong ability to link brand goals search campaign organizing and execution
  • Understanding of the digital landscape and agency capabilities
  • Strong understanding of client category landscape and competitive factors
  • Broad knowledge of all media functions (planning, SEO, online and offline Media, technology, etc)
  • Strong understanding of digital landscape
  • Proficient project management and time management skills
  • Strong understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Expert level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
  • Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc)
  • Well versed in vendor landscape

REQUIREMENTS

  • Exhibits integrity and trust
  • Exhibits self-development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Proven ability to lead people and projects
  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.
  • Able to problem solve and provide alternative solutions
  • Ability to build relationships, lead, and communicate across work groups

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