Vice President of Media

Philadelphia, PA

About PHM:

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:

-Connections Planning

-Business Intelligence and Performance

-Cross-channel planning and buying

-Paid and Organic Search

-Programmatic Buying

-Mobile

 

 

Position Summary:

The VP exercises broad-based organizational leadership by being a cross-functional leader. The VP provides direction, management and leadership to media team. This role owns media strategy and execution of key accounts. The VP serves as a conduit between PHM senior management and clients/company personnel. Maintains strong client relations. The VP is focused on building overall people and organizational capabilities to ensure the company achieves its business strategy. Part of core account team.

RESPONSIBILITIES

  • Channel and audience agnostic by virtue of having expertise in several areas & being deeply knowledgeable about breadth of marketing options (behind media). Approaches brand from holistic media perspective
  • Recognized expert in media disciplines (e.g., research, buying, planning, etc.) with the ability to deliver significant insight to the client's business
  • Understands the total marketing process and the strategic role of media
  • Recognized industry expert outside of the company
  • Grasp of PHM and client business functions and processes
  • Strong knowledge of research and tools capabilities
  • Ability to predict industry trends

REQUIREMENTS

  • Exhibits Integrity and Trust
  • Exhibits Self Development
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Proven ability to lead people (mentoring and developing) and projects
  • Proven ability to foster teamwork within the department
  • Ability to develop staff
  • Has the respect of clients, internal partners and peers
  • Strong innovation and creativity skills
  • Proven ability to lead people (mentoring and developing) and projects
  • Experience with SEO and paid search
  • Knowledge of ad serving technologies (Atlas and others)
  • Knowledge of media tools (@Plan, AdRelevance, Web R/F)

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