Sarah Bast, EVP, Investment Marketplace at PHM joined epocrates for a discussion on the changes that will define the marketplace in 2026. On this webinar, the panel of industry experts explored how the industry is utilizing new technologies and how marketers can apply 2025 learnings to build effective digital marketing strategies this year.
Register at epocrates to watch the full recording.
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PHM was on site in Las Vegas last week for CES, kicking off the year with engaging discussions and discoveries in the consumer technology space. As CEO Andrea Palmer commented, this year heralded a transition from aspirational to practical AI, with marketers pursuing application, rather than discourse on what “could be” in a decade’s time. While CES is often a showcase for the near impossible, the almost philosophical limits of what humans might achieve, in 2026, things got literal. As PHMers dove into programming and announcements, several trends emerged to shape our approach to the pursuit of new frontiers this year and beyond.
Our annual CES Digital Health Trends and Insights report details these trends, providing insight on the implications these trends have for health media, as well as key takeaways for the modern health marketer. Check out the full report here, and don’t miss our View from the Show Floor, highlighting the groundbreaking tech that’s sure to change the consumer health landscape in the year to come.
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PHM’s own Max Vignola, Associate Director, Programmatic, has been inducted into PulsePoint‘s Trader Hall of Fame as a January 2026 inductee!
This recognition honors health marketers who are advancing the field of programmatic advertising, bringing their unique expertise to drive results through this critical channel. Max is known for his dedication to his craft and his positive attitude, always going above and beyond to support his team. Congratulations Max!
Learn more about Max’s journey to PHM and his advice for aspiring programmatic marketers in his interview with PulsePoint here.
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Sarah Bast, PHM EVP, Investment Marketplace sat down with Beet.TV at this year’s Fierce Pharma Week to discuss how pharma marketers can use emerging developments in the TV space to drive patient engagement and support effective campaigns with surround-sound digital strategies.
Watch the full conversation at Beet.TV and check out PHM’s key takeaways from Fierce Pharma Week on LinkedIn.
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PHM CEO Andrea Palmer joined Richard Springham, CEO, Skittle Media & solli for a candid conversation on the current state of health media, touching on how modern-day health marketers must embrace change to make an impact. Andrea and Richard discussed her journey to becoming CEO of PHM, her advice for aspiring health marketers and her thoughts on how the industry must focus on creating a value exchange between brands and their key audiences.
For the full conversation with Andrea and Richard, head to solli.
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PHM’s Sarah Bast, EVP, Investment Marketplace joined MM+M and Doceree at last week’s MM+M Media Summit, discussing insights on the future of health media as part of the Media Planners Leadership Forum.
Among a panel of fellow industry experts, Sarah shared her thoughts on the importance of aligning media strategies with HCP behaviors and some useful frameworks to guide this type of thinking. Thanks to Sarah for sharing her expertise with this audience and to MM+M and Doceree for hosting this event!
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Dr. Eric Trepanier joins market-leading health media agency
Publicis Health Media (PHM) announces the appointment of Dr. Eric Trepanier as the agency’s first Chief HCP Officer. In this unique position, he will lead the agency’s HCP practice, bridging strategy, technology, and the focused investment marketplace to further continued innovation within the #1 health media agency, supported by the strongest data infrastructure in the market.
Having trained and practiced as a pharmacist prior to tenures in investment and marketing analytics, Eric brings a nuanced understanding to the role media can play in engaging and informing this key audience. He is a leading expert in AI-driven strategies to communicate with healthcare professionals, and his leadership will advance new and refine existing capabilities to drive meaningful engagements.
Andrea Palmer, CEO of PHM, added, “Eric’s unique professional experience spanning both pharmaceutical expertise and media acumen uniquely positions him to continue our advancements in HCP marketing during this moment of healthcare marketing transformation. HCP are crucial decision-makers, and we continue to invest in new and impactful ways to communicate with them, delivering competitive advantage for our clients.”
Eric’s appointment follows other unique developments as PHM continues to lead the market, including welcoming Brad Liebow as Chief Investment Officer, Shivan Durbal as EVP, Business & Performance Integration, Rob Fitzgerald and Sarah Kadish as Executive Client Leads, Rachel Eckerling as Performance Media Lead and Kelly Millett as Strategy Lead. This investment in visionary leadership aligns with PHM’s mission of reimagining health media for better health experiences for all.
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On September 28, 2025, employees from across Publicis Groupe joined Team #PHMLove at the annual CHOP Parkway Run & Walk to raise awareness for childhood cancer and support the community of healthcare workers that champion this cause every day.
Yuliya Karpovitch, Associate Director, Media Technology shared her perspective from this event, and what this commitment means to her and our people.
On this last sunny Sunday in September, a group of enthusiastic PHMers gathered once more in front of the Art Museum for the 23rd annual Children’s Hospital of Philadelphia Parkway Run & Walk. We partnered with CHOP and joined thousands of participants to raise funds and awareness, taking one step closer toward conquering childhood cancer. It is meaningful to maintain our support for this cause for a second year in a row, solidifying the commitment of Team #PHMLove to further innovative pediatric cancer research and premium care for the youngest of patients – many of whom were ambassadors at this very event.
Our agency culture is rooted in health, as evidenced by our name and the many perspectives you can find on this blog, describing how we practice wellness in our lives and our work every day. Dedicating our philanthropic energy to CHOP is a natural extension of this. Many of us have friends and family who provide or receive care at the hospital, given both our organizations share homes in Philadelphia, which makes our support feel even more personal.
The last few months of fundraising across our Publicis Groupe teams, from raffles to happy hours, culminated in us contributing more than $48,000 for the CHOP Cancer Center and Center for Childhood Cancer Research – over double the amount we raised last year. Childhood and cancer are two words that shouldn’t go together, and we hope to continue renewing our support for CHOP to improve outcomes for children and families impacted by this diagnosis.
Thank you very much to all our families, friends, colleagues, and partners who helped us make this impact for our community.
With #PHMLove,
Yuliya
Connect with Yuliya on LinkedIn.
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PHM welcomes Brad Liebow to our executive team in the role of Chief Investment Officer.
Brad brings 30+ years of experience leading investment strategy and activation for some of the world’s most recognizable brands, with a celebrated award-winning tenure at Publicis Media. Brad offers a unique perspective and expertise to the world of health media in pursuit of better outcomes for patients and their healthcare providers.
Brad sat down with PHM CEO Andrea Palmer and MM+M Managing Editor Jack O’Brien to discuss the future of PHM’s Investments capability and how we approach navigating changes in today’s fragmented media landscape—listen to the full conversation on the MM+M podcast.
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PHM was on site at this week’s Fierce Pharma Week!
The so-called “fiercest week in Pharma” replaces Digital Pharma East on the fall conference calendar, bringing together thought leaders across Fierce Pharma Marketing, commercialization, medical affairs, and PR & communications to the Pennsylvania Convention Center for a cohort of more than 3,000 industry pros.
PHM leaders Sarah Bast, EVP Investment Marketplace, Jordan Galbraith, SVP Programmatic, Pete Levin, SVP Paid Search and Social and Molly Bennett, VP Investment Lead joined industry peers and partners to discuss the latest in health media and how we can leverage existing tech to create positive experiences for target audiences.
Take a look at our key takeaways from this event on LinkedIn.
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AI is at the forefront of everyone’s minds, but how can health marketers activate on its promise and make real impact with audiences?
PHM CEO Andrea Palmer sat down to discuss this topic with Doceree Founder and Global CEO Harshit Jain as part of “The Next Marketing with HJ” series, highlighting leaders in the health marketing space and their key takeaways on trending topics. Andrea and Harshit touched on how AI can be used in this regulated environment, the potential of AI to drive more personalized engagement and what young marketers should focus on when getting smart on these new technologies.
Listen to the full conversation at Fierce Pharma.
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2025 marks the 11th year of the annual Healthcare Search Summit, a long-standing partnership between PHM and Google focused on sharing innovations in the Search space. Health-focused Search marketers across Publicis Groupe gathered in NYC to connect on the latest trends, share learnings with partner teams and create lasting memories!
Jennifer Orlando, Supervisor, Paid Search and Madeline Kerr, Senior Associate, Paid Search gave us a behind-the-scenes look at this year’s summit, sharing their key takeaways from this annual event.
It’s that time of year—the Healthcare Search Summit! This much-anticipated event is always a highlight for our teams, giving us the opportunity to step away from our day-to-day work and focus on learning and collaboration. We had both attended previous Search Summits, so we were excited to see the evolution of this event and reflect on how the Search landscape has changed within the last year with our Publicis colleagues and partners at Google.
We began our day in Google’s beautiful Chelsea Market office, setting the tone for a day full of energy and connection. PHM’s Peter Levin, SVP, Paid Search and Paid Social and Sandy Impson, Senior Agency Partnership Lead at Google kicked off the day by welcoming the room of Search marketers, and provided some key remarks on how our industry is changing, and how, as health marketers, we carry a unique responsibility with our audiences. Sandy reminded us of the impact of our work and the possibilities of AI, and she shared a personal and touching story about her family navigating new health hurdles. Hearing stories like Sandy’s reminded of us of the truly personal nature of the work we do, and the impact it can have on the lives of our target audiences.
Throughout the day, we heard from panels of our Publicis colleagues, as well as our partners at Google, about the various innovations happening in the Search space, and how we can apply these learnings to our brands. Although the agenda was jam-packed, the panel discussions sparked valuable conversations about the broader digital landscape. One of our favorite sessions was the “Beyond Search: Unifying Search, Social, and Video for Healthcare” panel, which emphasized how these cross-team capabilities can work together seamlessly to achieve our goals.
As we reflect on the day, two main themes emerged from these conversations: AI is fundamentally reshaping the healthcare Search experience, and we must unify strategies across digital products and platform to establish trust. As the digital landscape changes with the advent of new technologies and Search becomes more powerful, we have to be more strategic in how we utilize these new tools to successfully guide our clients.
This year’s summit also taught us how to harness the growing capabilities of the next generation of Search, and to explore possibilities from the lens of a patient. We particularly enjoyed the sessions that touched on how patient behavior is changing on these platforms, characterized by more specific, longer queries and a strong preference for factual, trustworthy information. Consumers are looking to brands for reliability and consistency, so we have a huge responsibility to provide accurate and useful information to them.
Once the day’s programming had concluded, we had dedicated time with our client teams to meet with our Google team representatives live. This allowed for interactive in-person collaboration to discuss the industry changes and product advancements we had reviewed earlier in the day and engage on how we can apply these learnings to our client teams. This quickly turned into an opportunity to brainstorm and think big about how to incorporate these insights into broader team goals.
This in-person collaboration is one of the amazing benefits of this event. Our teams are often spread across the country, so it was a special experience to meet our teammates in person and interact with Paid Search colleagues of all levels. We even met with other health-focused Search marketers from sister Publicis Groupe agencies such as Heartbeat, Razorfish, Digitas, Starcom and Spark who were also in attendance, providing even more opportunity to share learnings and activate on the Power of One mentality that Groupe is known for. We learned so much from the content sessions at the event, but maybe even more from the connections and conversations we had with our Publicis and Google colleagues on site. You could definitely feel the PHMLove in the room—and this energy even extended to our Google colleagues, as they surprised one of our Paid Search VPs, Brian Baseman, with cupcakes for his birthday! The entire room singing Happy Birthday to Brian was just one moment among many that made us feel even more connected to this community.
For early career professionals like us, a forum like this can be intimidating. However, we quickly learned that this event provides a welcoming environment with space to be curious, ask questions, and grow. We have gained more from it each year as we gain a deeper understanding of the landscape and how we can apply these learnings to our brands. Leaving this year’s summit, we felt excited about the future of Search and energized to bring the learnings from the day back to our client teams.
Thanks to our counterparts at Google for hosting us for this event, and to our PHM and Publicis leaders for stewarding this fruitful partnership. Until next year!
Connect with Jennifer and Madeline on LinkedIn.
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At this year’s PulsePoint HealthNext Summit, PHM CEO Andrea Palmer joined a panel of industry leaders to discuss the current state of the industry, and how we’re cutting through the noise to reach key audiences.
Read more on Andrea’s thoughts at this year’s event in MM+M.
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PHM is officially a Reddit Badged Partner!
This accomplishment represents our Paid Social team’s expertise in the space, leveraging channels such as Reddit to drive impactful results for our clients. This serves as a symbol of our team’s innovative thinking and commitment to excellence. Congrats PHM!
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At MediaPost’s recent Pharma and Media Summit, PHM EVP, Client Lead Jan Weinstein joined industry experts to discuss current cultural conversation in the women’s health space and how leaders on women’s and men’s health brands might work together on important – and often stigmatized – health issues.
Read more on Jan’s thoughts in MediaPost.
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It’s that time of year—intern season! This year, PHM welcomed 16 interns from across the country to spend time with teams in our Philly, New York and Chicago offices. Driven by a passion for health, these interns quickly made an impact and provided unique perspectives to our work.
To celebrate National Intern Day, we sat down with a small group of our summer interns to get their take on what they’ve learned, what surprised them and what they enjoyed most about their summer at PHM.
What made you interested in working at PHM?
“PHM stood out to me as a place where I could exercise both my analytical and creative thinking at the unique intersection of healthcare and media. I wanted the opportunity to solve complex problems in an impactful industry, and the internship at PHM seemed like an amazing way to do so.”
Vismaya Mohindra, Strategy Intern, PHL
“My interest in joining PHM stems from Publicis Groupe’s reputation as the home of the most respected and innovative advertising agencies. PHM’s renowned workplace culture and values-driven environment deeply resonates with me.”
Molly Felzer, Point of Care Intern, PHL
“I became interested in advertising tech after a previous internship and knew that I wanted to explore more of the industry. PHM soon became a top choice due to their focus on data-driven health advertising.”
Zayna Quraishi, SEO Content Intern, CHI
What surprised you most about your time at PHM?
“The generosity and willingness of team members to dedicate time to support my learning. Despite having busy schedules, my colleagues have been eager to answer my questions, walk me through complex processes and share valuable insights.”
Amy Smith, Paid Social Intern, PHL
“I was impressed by the various opportunities to get involved. Whether it be joining Culture Committee or participating in initiatives like Bring Your Parent to Work Day, there is always something exciting happening in the office.”
DJ Mevorah, Client Operations Intern, NYC
“I was surprised at how passionate everyone is about the future of health advertising. My team holds regular meetings where we discuss recent SEO news, and our intern classes also highlight new and exciting research in the space. I love how PHM values innovation and encourages us to push boundaries.”
Zayna Quraishi, SEO Content Intern, CHI
“The breadth of learning opportunities available at PHM! From access to hundreds of Marcel trainings to the ability to explore capabilities across the organization, the environment truly encourages continuous growth.”
Molly Felzer, Point of Care Intern, PHL
What is the most valuable thing you’ve learned while interning at PHM?
“I’ve learned how much company culture can impact productivity and work ethic. At PHM, people are excited to come into the office and work in an environment that encourages them to put their best foot forward.”
Amy Smith, Paid Social Intern, PHL
“To not be afraid to ask questions! Trying to follow along in different team meetings was daunting at first, but I was able to follow up afterwards with a teammate to deepen my understanding of the ideas discussed. I appreciate that everyone at PHM is dedicated to making sure that I have a valuable learning experience.”
DJ Mevorah, Client Operations Intern, NYC
“You’ll never regret taking a risk. Send that coffee chat invite, ask for a harder deliverable, speak up in big meetings. Some of my biggest successes at PHM have come from times when I stepped outside of my comfort zone!”
Zayna Quraishi, SEO Content Intern, CHI
What has it been like working with your teams in office?
“I love working in the Philly office, especially because my team coordinates in-office days! I also enjoy attending super fun networking events like Bingo and picnics hosted by our Culture Committee.”
Vismaya Mohindra, Strategy Intern, PHL
“I work in the Chicago office, so I’ve had the chance to spend time with other PHM interns working here. We have the best views of the river and there’s always something exciting going on!”
Zayna Quraishi, SEO Content Intern, CHI
“Working in the NYC office has definitely helped me transition into the corporate lifestyle. I have enjoyed sitting in on meetings and just learning from those around me. I am also appreciative of the willingness for others within the office to open up time in their calendar to sit down and talk about their experiences at Publicis.”
DJ Mevorah, Client Operations Intern, NYC
What do you do in your free time? How do you prioritize health in your day-to-day life?
“I love to explore Philadelphia by checking out new food spots, going to museums or visiting second-hand bookstores to meet the local bookstore cats. I try to prioritize health and wellness by blocking out time in my day for my hobbies, so that no matter how busy I get, I always have time in the day to myself.”
Vismaya Mohindra, Strategy Intern, PHL
“In my free time, I enjoy going for runs in various areas around the city such as Kelly Drive. I also love to cook and experiment with new healthy recipes.”
Amy Smith, Paid Social Intern, PHL
“I am obsessed with my dog, so in my free time I am usually with him! To support my overall well-being, I make it a point to go on daily walks, prioritize getting quality sleep and eat food that makes me feel good!”
Molly Felzer, Point of Care Intern, PHL
Why did you choose health?
“The health space is so dynamic that each day feels different. I find my work here both meaningful and challenging, which is a rare and exciting combination.”
Vismaya Mohindra, Strategy Intern, PHL
“I chose health because I am surrounded by ambitious individuals, both family and friends, who work in health-based careers. Although I was more inclined to work in advertising, I knew that I shared the same passion for making a positive impact on people’s lives through healthcare.”
Amy Smith, Paid Social Intern, PHL
“I chose to work in health because I’m driven by purpose. Knowing that my contributions, no matter how small, will positively impact someone’s life makes the work incredibly rewarding. Health media offers a unique chance to blend empathy with action, research and creativity, and that sense of meaning motivates me every day.”
Molly Felzer, Point of Care Intern, PHL
“I’ve always been fascinated by biology and the medical field, and PHM gave me the opportunity to apply that interest alongside my technical and communications skills. The work we do also has a positive impact as we strive to help patients at different stages of their treatment journeys.”
Zayna Quraishi, SEO Content Intern, CHI
“I chose health because it impacts everybody. I find it interesting that even groundbreaking medicine requires effective communication and strategy to reach its full potential. I am excited to play a role in such an impactful industry and hope to make a positive difference.”
DJ Mevorah, Client Operations Intern, NYC
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