Forbes Agency Council: How Audio Is Changing The Game For Marketers

“In health, where consumers are searching for personalized and trustworthy content, we’re seeing podcasts filling a niche—and savvy marketers are placing content not just in increasing numbers, but in new and unique ways to reach these consumers.”

Sound is a bigger medium than ever, especially when it comes to podcasts. More people are turning to audio for their entertainment needs, which means marketers have an incredible opportunity to reach these dynamic, growing audiences.

Andrea Palmer, PHM President, discusses how marketers, especially those in the healthcare space, have a key opportunity to adapt to the changing media landscape.

Read more in Forbes.

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