Forbes Agency Council: Two Ways To Improve Health Literacy And Tackle The Media ‘Infodemic’

Everything today is media, according to PHM President Andrea Palmer.

“Consumers are bombarded with an onslaught of messaging, and in turn, forced to navigate information overload and interpret what is authentic and factual versus opinion bias.”

So, how can marketers break through the noise and deliver high value and high trust content to consumers? Andrea explores this in her most recent article via Forbes Agency Council.

Read on, in Forbes here.

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