Forbes Agency Council: RIP Marketing Mix Models

Are there new methods of determining a marketing plan? If 2020 taught us anything, it’s that the “time-tested method” of marketing mix models are ripe for change.

Media habits are changing, and new platforms like TikTok are on the rise. The rapidly evolving landscape presents an exciting new opportunity for health marketers to connect with consumers in more intimate ways.

PHM President Andrea Palmer ideates on exploring new methods of building your marketing on the Forbes Agency Council.

Read on, in Forbes here.

Connect with Andrea on LinkedIn

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