In Healthcare Business Today: The Importance of Influencers in Paid Social Strategies

Patients are increasingly turning to social media to learn more about their health, making paid social a key component of any health marketing campaign. Authentically engaging these consumers, influencers and content creators can be highly valuable.

PHM’s Patty Ryan, GVP, Paid Social and Ben Visich, SVP, Product & Solution Design wrote in ‌Healthcare Business Today about the importance of using influencers in health marketing and how tapping into the creator culture can foster deeper connections with audiences.

Read more in Healthcare Business Today here.

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