In Adweek: 5 Trends Set to Disrupt Health Marketing in 2025

2025 is set to be rife with seismic shifts across sectors, motivated by AI technology advancements, administrative shakeups, evolving customer expectations and more.

In her annual trends piece, PHM CEO Andrea Palmer has identified five of these market shifts, detailing the challenges health marketers will encounter and the opportunities these represent in the year to come.

Read more in Adweek.

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