In Fierce Pharma: PHM Pharma First with Pinterest

PHM Paid Social partnered with the Pinterest health team to shape its go-to-market strategy, launching the majority of Alpha campaigns which allowed our teams to gain an unmatched understanding of how health audiences engage on the platform.

CEO Andrea Palmer discussed these insights with Fierce Pharma’s Andrea Park and how to best optimize campaigns in this unique environment.

Read more on our findings here on Perspectives and in Fierce Pharma.

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