In MediaPost: Pete Levin, SVP, Paid Search & Paid Social on the Shift to Search on Social

With a reported 40% of Gen Z favoring search on social vs mainstream search engines and the rapid acceleration of AI affecting content creation online—clearly the way users search online is changing. How does this shift in behavior translate to health, and how can pharma marketers make sure they are addressing patient needs in this evolving landscape?

Pete Levin, SVP, Paid Search & Paid Social shared with MediaPost what marketers should look out for as search behavior changes.

Read more in MediaPost here.

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