In MM+M: PHM CEO Andrea Palmer on AI’s Growing Impact

In conversation with MM+M, PHM CEO Andrea Palmer discussed the growing relevance of AI and how pharma marketers should be aware of how consumers are changing the way they search for health information.

“As we look to the future, the way people look for health information will be upended…patients will be further empowered to do their own research, potentially educating themselves using studies and medical papers that were formerly out of reach, now easily digested using AI-powered tools.”

Read more of Andrea’s thoughts on how AI will impact pharma marketers in MM+M.

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