Jason Patterson, Chief Analytics Officer on IQVIA: Personalization Science Podcast

As the data landscape evolves, so too does media optimization—with increasing expedience of data delivery enabling continuous optimization.

Jason Patterson, PHM Chief Analytics Officer spoke on IQVIA United States’ Personalization Science podcast with Andrew Burkus, IQVIA on the current state of media optimization, and the powerful impact this practice can have in health.

Listen to Part 1 and Part 2 on IQVIA.

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