Leveraging LinkedIn Audience Targeting to Reach HCP Audiences

Seeking an innovative solution to reach HCP in a crowded marketplace, PHM Paid Search partnered with Microsoft Advertising to find more efficient ways to reach this key audience. By leveraging LinkedIn Audience targeting, PHM teams were able to strategically reach providers, resulting in 92% lower Cost Per Acquisition (CPA).

Read more on how we achieved these results here.

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