PHM @ CES 2025: Digital Health Trends and Insights

PHM was on-site at CES 2025, scouting the exhibition floors and digging into sessions for the latest trends in digital health and media. Agentic AI took center stage at this year’s event, with programming highlighting its transformative power across sectors.

Reflecting on this year’s event, PHM CEO Andrea Palmer says, “It’s clear that the future of healthcare is becoming increasingly digital, accessible and tailored to individual needs. As the world’s largest tech event, this year’s show pointed to the latest developments set to fuel the future of digital health, offering insights into how technology is transforming the healthcare industry and improving patient outcomes.”

Learn more on what we observed at this year’s event, as well as how these trends will impact health marketers in the year to come.

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