#PHMLove Returns with F*ck Cancer

Publicis Health Media (PHM) and Digitas Health teamed up with F*ck Cancer, a non-profit advocacy group dedicated to the prevention of cancer, on a multi-platform awareness campaign to educate young people on the importance of human papillomavirus (HPV) vaccination. Part of PHM’s #PHMLove for Good social impact initiative, the two Publicis Groupe agencies partnered to bring awareness to the effects of HPV, including genital warts and several types of cancer.

The CDC estimates that 85% of people will get an HPV infection in their lifetime. Despite its prevalence among people of all races and genders, traditional HPV campaigns have been targeted towards parents, urging them to vaccinate their children. However, this campaign, titled HPV F*cks Everybody, is targeted towards Gen Z, people between the ages of 18-26, encouraging them to take control of their health now, not later. HPV doesn’t discriminate, and getting the vaccine is one small way that Gen Z can assume authority over their future.

Through donations from our media partners, HPV F*cks Everybody will be everywhere. You might see it while scrolling online, swiping on a dating app, listening to your favorite podcast or even in your local mall or college campus.

Stay tuned for more as this campaign rolls out. For more information on HPV F*cks Everybody, head to F*ck Cancer.

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