An invite-only upfront specifically for the healthcare media marketplace, designed by PHM to benefit our clients and partners

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About the PHM HealthFront™

The PHM HealthFront™ is the only Upfront dedicated to health. The invite-only two-day event brings together thought provoking original content with groundbreaking innovation to transform how companies—PHM’s clients—identify and deliver solutions. The HealthFront offers first-mover opportunities for PHM clients to access the emerging products, services and ideas that push the industry forward.

The 2024 PHM HealthFront tackled the top issues in health marketing from the impacts of generative AI, finding value in the face of the deluge of data and the power of original content. Inspired by past exploration of the future, the 2024 HealthFront seized on the wonder of discovery as we pursue a new frontier for our industry. The conversations addressed both the glimmers of possible breakthroughs and challenges to come, and presented compelling solutions for those we face today.

2024 Highlights

The PHM HealthFront 2024 welcomed 500 attendees to a two-day event featuring 18 thought-provoking sessions with significant voices in health, media and culture.

If exploration was the agenda, authenticity was the message, introduced on Day 1 by actress and bestselling author Brooke Shields and echoed across multiple sessions as panelists discussed original content, self-advocacy, evolving social platforms and more. From navigating the data deluge to the future of healthcare in retail, the first day of the HealthFront provided a forum for some of the industry’s most influential voices.

The theme of self-advocacy continued into Day 2, as actress and advocate Gabrielle Union-Wade discussed her health journey and the power of social media in connecting patient communities. The day continued with discussions on the enduring power of sports and how AI will transform media, concluding with a reflection on the topics and trends discussed with PHM President Andrea Palmer and Brian Cooley, Editor-at-Large, CNET.

Check out our key takeaways from the event and the full agenda.